Image: Baird Point at the State University of New York
(referred to by Bill Readings in The University in Ruins)
By Fenella Brandenburg
Continued from Part 1
The idea of the student-consumer has become more
significant since the public-funding cuts that followed the global recession
beginning in 2008. The 2013 National Student Survey (NSS) asking students for
feedback on whether their degree courses were ‘value for money’ resulted in 29%
of them stating it was not (Public Finance 2013). This study coincided with the
first group of British students (excluding Scotland) being subjected to the
rise in course fees from approximately £3,000/year to up to £9,000/year. The
study was criticised for asking the wrong question because it was placing the
student solely as a consumer of a product that might be expected to be directly
commensurate to some kind of financial gain (for instance, a graduate job),
rather than providing a question based on knowledge gain. Hence, the question
posed tends to encourage an answer in the negative. Nevertheless, one could
argue that for the other 71% it was ‘value for money’, perhaps a higher result
than might have been expected with such a significant course fee rise. However,
the question itself reflects the trend to express the acquisition of knowledge
through exchange-value rather than use-value.
Like academics, students are also subjected to
university bureaucracy in the form of surveys that measure their teaching and
service satisfaction at the micro and macro level. Mary Beard describes the
lack of a response to the questionnaires by students as “survey-fatigue”, and
in an article in the BBC news magazine looking at the pros and cons of student
surveys, states that the problem with the student survey was that it was seen
as an absolute measure of course quality, when actually students can mark
courses down for a host of different reasons, such as extensive reading lists
(Beard 2013).
However, the latest tuition fee rise and the other cuts
in HE funding by the British government, appear under the popular media-generated
term of ‘austerity measures’. In
1989 in an article entitled ‘The Management of Austerity in Higher Education:
An International Comparison’ Manuel Crespo stated:
The management of higher education in a period of uncertainty, budgetary constraints and real or apprehended decline in enrolments has become a major issue in Western developed countries. Since the late seventies different HE systems have devised strategies to adapt themselves to shrinking resources. (1989: 373)
As the new British Prime Minister in 1997, Tony Blair
hoped that 50% of young people would go to university. He stated that: “Labour
has no plans to introduce tuition fees for HE” and “will not introduce ‘top-up’
fees and have legislated to prevent them” (Blair 2005). Nevertheless, later he
was accused of reneging on this promise with many later media interviews
hinging on the semantics of the above statements, especially the “no plans”
reference (ibid.). It appeared that the structures and money were not in place
in order to support Blair’s wishes. Neither were they at the point of the later
2010 coalition government in Britain, when the current, and greatest, course
fee rise occurred. This response to public sector cutbacks in periods of
austerity, while not a new money-saving strategy, nevertheless, in the
contemporary university – which operates on the guidelines set out in the
Jarratt (1985) and Dearing Reports (1997), where HE institutions are expected
to operate like corporations – means that today they are evaluated primarily in
economic terms.
Concluded in part 3 (upcoming).
Bibliography
Beard, Mary, ‘A Point of View: When Students Answer
Back’, BBC News Magazine, (2013),
[accessed 6 June 2013]
Blair, Tony, ‘Did Labour mislead over tuition fees?’,
Channel 4, (2005),
[accessed 7 June 2013]
Crespo, Manuel, ‘The
Management of Austerity in Higher Education: An International Comparison’, Higher
Education, 18, 4 (1989), 373-395.
Public Finance, ‘Degree Courses ‘Not Value For Money’ Say
Third of Students’, Public
Finance, (2013),
[accessed 6 June 2013]
Readings, Bill. 1999. The
University in Ruins (Cambridge, Massachusetts and London: Harvard
University Press).
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