Saturday, 4 July 2020
'Presupposed actualization and the discourse of architectural development plans' by Fenella Brandenberg
Let Me Tell You a Story: Presupposed actualization and the discourse of architectural development plans.
By Fenella Brandenburg.
Please click here for free downloadable copy of this essay.
Abstract of essay:
This essay discusses how architectural development plans form a narrative that tells a story of the future space being proposed. This story, embedded in a discourse that is circulated by those in authority in regard to the project’s manifestation, has two main effects. Firstly, it changes the subjectivity of those involved in the decision-making process and, secondly, the ideological structure surrounding the development makes the anticipated project, in the minds of those involved, exist in advance. These effects are known as presupposed actualization. By providing an example of a development project carried out in the UK in the 1960s - and by using theories around narratology, ideology, discourse and representation – the author demonstrates how this comes about through the telling of a story and because of the material actions undertaken by those invested in the project.